SandsDX
GTM Advisory for B2B SaaS

You don't have a pipeline problem.
You have a systems problem.

I help B2B SaaS leaders build GTM systems that compound—turning fragmented tactics into predictable revenue engines.

15+ years scaling GTM at enterprise SaaS companies

MicrosoftDriftAvalaraBlackbaudOleria

The patterns I see with growth-stage leadership teams

GTM fragmentation

Sales, marketing, and product are optimizing in silos. Revenue suffers when strategy isn't unified around buyer outcomes.

Conversion inefficiency

Traffic and leads aren't the problem. The system converting them into qualified pipeline is.

Invisible to AI search

44% of B2B buyers now prefer LLMs over Google. If you're not visible there, you're ceding ground to competitors.

Scaling without leverage

Adding headcount doesn't fix broken systems. AI-powered infrastructure multiplies output without multiplying cost.

Attribution gaps

Boards want to know what's working. Disconnected data makes it impossible to prove marketing's revenue impact.

180%

improvement in marketing-sourced pipeline velocity

3.4x

increase in qualified meeting rate through signal-based outreach

50%

reduction in CAC through AI-powered GTM infrastructure

Let's diagnose the real problem

30-minute conversation. No pitch. Just a clear-eyed look at what's working and what isn't.

Schedule a Conversation