You don't have a pipeline problem.
You have a systems problem.
I embed as fractional GTM leadership for Series A/B SaaS companies.
I build the AI revenue infrastructure, then operate it alongside your team.
15+ years leading GTM at enterprise SaaS companies
Microsoft
BPOS to Office 365 transition
Drift
Demand gen during hypergrowth
Avalara
Marketing leadership to set stage for IPO
Blackbaud
Digital & Marketing Sciences COE, $1B+ ARR
Oleria
GTM foundation for Series A identity security
What I hear from founders and GTM leaders
Founder-led sales hitting a ceiling
You closed the first customers yourself. Now you need a repeatable motion, but hiring a $800K VP who fails 42% of the time isn't the answer.
Board pressure to deploy AI, no plan to act on it
87% of sales leaders report board pressure to deploy AI in GTM. Your team is using ChatGPT for drafts. That's not what the board means.
GTM fragmentation
Sales, marketing, and product are optimizing in silos. Revenue suffers when strategy isn't unified around buyer outcomes.
Leads exist, pipeline doesn't
Traffic and leads aren't the problem. The system converting them into qualified pipeline is. Signal-based outreach gets 15-25% reply rates. Cold email gets 3-5%.
GTM systems, not GTM consulting.
I build AI GTM systems, then transfer the capability to run them. Two ways to work together:
GTM Sprint
4 weeks. $15K. A focused diagnostic plus initial AI infrastructure setup that gives you board-ready findings and a clear picture of what to build next. Designed as a try-before-you-commit on-ramp.
Learn more →Fractional GTM Operator
$15K/month. 9-12 months. 20 hours/week embedded in your business. I build and operate the full revenue infrastructure: positioning, ICP, signal-based prospecting, content engine, sales enablement, and measurement. Limited to 2 concurrent clients.
Learn more →The AI-native GTM advantage
Industry data on what happens when GTM gets systemized:
5 weeks faster
AI-native teams close deals in 20 weeks vs. 25 (ICONIQ 2025)
38% leaner teams
High AI-adoption companies run 13 GTM FTEs vs. 21 (ICONIQ 2025)
15-25% reply rates
Signal-based outreach vs. 3-5% for cold email (Bombora)
117 meetings/mo
Hybrid AI + human teams vs. 56 for human-only (Leads at Scale)
Run a free diagnostic. No sign-up.
Hero Checker
Score your homepage hero for clarity, differentiation, and conversion potential.
Try it free →Structured Data Detector
Scan for JSON-LD schema, meta tags, and OG tags. Get a dev-ready email with what's missing.
Try it free →Competitor Analyzer
AI-powered competitive positioning analysis with strategic recommendations.
Try it free →Messaging Drift
Compare live website copy against your approved messaging framework.
Try it free →Let's diagnose the real problem
30-minute conversation. No pitch. Just a clear-eyed look at what's working and what isn't.
Schedule a Conversation