Event Tracking Overview

This case study focuses on the implementation of event tracking through Google Tag Manager. The aim was to gain deeper insights into user interactions on the website.

Goals

The primary goal was to track specific user actions, such as button clicks and video views, to better understand user behavior.

Implementation Process

1. Identifying Key Events: Collaborated with the team to identify critical user interactions.
2. Tag Configuration: Set up tags in GTM to capture these events.
3. Testing: Conducted tests to ensure accurate event tracking.

Outcomes

The implementation of event tracking provided valuable insights, leading to a 15% increase in user engagement metrics.